Turn specialist expertise into clearer routes to growth.
Red Badger’s story brings together proposition clarity, market engagement and customer growth.
The work covered three digital product categories, HubSpot and high-touch events, with existing customers an important part of the growth opportunity.
Client comment
DemandHeads helped us bring greater clarity to our proposition and connect that story to market engagement and customer growth.
Dave Wynne
CEO and Founder, Red Badger
The ambition and constraint
Strengthen the market position and create clearer routes to growth.
Clarifying the expertise
The proposition was organised around three digital product categories.
Connecting engagement
HubSpot supported the commercial operation.
Creating high-touch engagement
Events formed part of the route to market, including remote cocktail tastings and a wine evening with Gordon Ramsay’s sommelier, a Master of Wine.
Developing customer opportunity
Customer growth was a primary focus, creating opportunities to drive conversations about digital product challenges and the technology that blue-chip enterprises could harness.
Commercial impact
A clearer proposition translated into stronger commercial momentum. Pipeline in retail and banking increased by 60% in six months, alongside increased engagement in both markets. The relationship with Amazon around Just Walk Out technology also strengthened, supporting conversations about how enterprise retailers could use technology to improve the customer experience.
Capability embedded
A clearer proposition for enterprise buyers, an optimised HubSpot environment and repeatable programmes for engaging prospects and customers. This gave Red Badger greater visibility and reduced reliance on disconnected business development activity and individual know-how.
