Fractionomics™ from DemandHeads
Complete growth marketing capability. Without fixed headcount.
Connected strategy, specialist expertise and execution capability for scale-ups—without prematurely building an expensive permanent marketing function.
Fractionomics bridges the gap.
DemandHeads brings together senior specialists in connected fractional squads, built around your next stage of growth. You access senior expertise across the disciplines you need, with the flexibility to adapt as the business grows.
Buy capability, not headcount.
What does one hire really buy?
Compare the cost, coverage and speed of one permanent hire with a configurable fractional squad.
Flexible commitment. Expert capability. Faster deployment.
A Fractionomics™ squad can deploy four specialist disciplines with around 28% lower first-year investment than one fully loaded £70,000 marketing hire.
Time to capability
8–12 weeks+
Before notice period and ramp-up
Days to weeks
Configured around the immediate constraint
Discipline coverage
One primary skill profile
Generalist breadth or specialist depth
Four specialist disciplines
Leadership, strategy, specialist and execution
Speed of execution
One workload
Priorities move through one person
Parallel workstreams
Specialists execute concurrently
Capacity fit
Fixed full-time capacity
Whether every skill is needed or not
Configured capacity
More capability where growth needs it now
Changing the mix
Recruit again
Another role, cost and hiring cycle
Reconfigure the squad
Adapt as the constraint changes
Commercial risk
Cost fixed before proof
Mis-hire and overcapacity exposure
Investment follows evidence
Scale or transfer what works
Illustrative comparison: £70,000 salary plus employer NI, pension, benefits/equipment and 15% recruitment cost versus a 12-day-per-month squad using DemandHeads’ standard capability rates. Actual deployment and savings vary by role, scope and squad configuration.
Buy capability,
not a collection of roles.
Hire role by role
Fixed cost
Slow ramp-up
Capability caps
Organisational risk before proof
Configure around the constraint
Connected specialists
Flexible capacity
Embedded systems
Investment follows evidence
Demandheads Fractionomics™ operating model
The right capability for the stage you’re in.
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Foundation
£2m–£5m
Focus investment on clarity, proposition and the first repeatable motion.
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Acceleration
£5m–£15m
Connect activity, operating rhythm and pipeline into a repeatable system.
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Scale System
£15m–£30m
Enterprise capability across teams, markets and technology—without enterprise headcount.
