Making Communications Count.
Communications technology becomes more compelling when its value is expressed through the needs of the organisations buying it.
DemandHeads helped Fortay focus its proposition on professional services and sports teams, bringing that direction together under a new tagline: Making Communications Count.
Client comment
Making Communications Count gave us more than a new tagline. It gave us a clearer way to explain who we serve and why our work matters. DemandHeads helped us bring that purpose into our commercial story along with the mechanics to grow.
Mark Taylor
CEO, Fortay Communications
The ambition and constraint
Build a more focused proposition around professional services and sports teams.
Choosing a clearer focus
The positioning work established professional services and sports teams as the priority audiences, giving the business a more specific foundation for its market story.
Giving the proposition purpose
Making Communications Count expressed the new direction in a concise, purposeful line.
Supporting the commercial system
HubSpot migration formed part of the engagement, delivering a robust sales and marketing operating system in less than 12 weeks.
Commercial impact
The work was the launch pad for 158% revenue growth over the next 12 months. It also helped Fortay become the premier partner for market-leading communication and contact-centre platforms, including Zoom.
Capability embedded
A clearer audience focus, purposeful proposition and commercial systems foundation.
