Build the connection between market activity and sales results.
Ceragon’s engagement centred on a regional growth ambition and the commercial execution needed to support it.
The working story connects demand generation, SDR activity and sales performance across South Africa and the EU. The recorded results provide a strong starting point; the specific operating changes still need documenting.
Client comment
DemandHeads helped us connect global marketing and sales execution to accelerate our category growth ambition.
Adrian Hipkiss
EVP Europe and Global Sales, Ceragon
The ambition and constraint
Achieve a $30m growth target within 12 months.
Regional market activation
Demand generation and SDR activity supported engagement in South Africa and the EU.
Commercial impact
$30m growth target achieved in 12 months.
Win rate improved by 43%.
Capability embedded
A demand generation capability including repeatable paid ‘rolling thunder’ campaigns focused on different sectors and regions, aligned to SDR contact strategy and resulting in integrated business development for the first time.
